Custom Media to Partner with PROPLUS DATA for Account-Based Marketing Services
Alliance will drive new business opportunities for both companies in the Asia–Pacific region.
Account-Based Marketing
If you’re ready to push your B2B marketing to another level, account-based marketing (ABM) offers flexibility, the rigor of data, and a sophisticated way of approaching the best potential customers.
Our collaboration with PROPLUS DATA, a leading provider of ABM and account-based experience services, harnesses advanced data intelligence and insights that ensure 100% accuracy, ensuring precise targeting in high-profile campaigns and empowering you to tailor results to your target audience.
PROPLUS DATA’s approach begins with meticulous firmographic insights, ensuring a deep understanding of your unique needs and goals. It then moves to delivering technographics and intent insights, while also using the company’s patented Next Tech Purchase that provides a curated list of accounts that are in-market for adoption of new technologies to shape your ABM strategy. Finally, using electronic direct mail and voice verification, they can confirm interest and deliver directly targeted messages.
Services
ABM Strategy
To help you build your ABM approach, Custom Media will work with you to plan content, choose your tech stack, make sure your sales and marketing teams are aligned, and establish meaningful KPIs.
Account List Creation
To find the accounts that are most likely to benefit from your product or service and therefore generate the best results, we harness the power of top data sources to develop and segment account lists.
Customer Journey & Content Audit
Making sure that your customer journey is clearly mapped out and your content is designed to share the right message is crucial in ABM. Our team will work with you to assess your existing assets and develop journeys that put them to best use.
Account Engagement
As you establish connections with key prospects using an ABM approach, our team can advise on the best way to engage with accounts, whether that means providing strategic insights or even acting as an operator on your behalf.
INSIGHTS
Digital Transformation in Japan Offers a Wealth of Opportunities for International SMEs
We explore areas where overseas SMEs that are offering innovative digital products can find opportunities in Japan, and explain how Custom Media can help them succeed here.
