Discover the many benefits of this marketing approach, which can include improved sales velocity and boosted ROI.
If you’re ready to push your B2B marketing to another level, account-based marketing (ABM) offers flexibility, the rigor of data, and a sophisticated way of approaching the best potential customers.
Our ABM implementation begins with establishing a solid strategy that’s based on your needs and is followed by a carefully orchestrated rollout of the program, which is continuously monitored and optimized for the best results.
To help you build your ABM approach, Custom Media will work with you to plan content, choose your tech stack, make sure your sales and marketing teams are aligned, and establish meaningful KPIs.
Account List Creation
To find the accounts that are most likely to benefit from your product or service and therefore generate the best results, we harness the power of top data sources to develop and segment account lists.
Customer Journey & Content Audit
Making sure that your customer journey is clearly mapped out and your content is designed to share the right message is crucial in ABM. Our team will work with you to assess your existing assets and develop journeys that put them to best use.
As you establish connections with key prospects using an ABM approach, our team can advise on the best way to engage with accounts, whether that means providing strategic insights or even acting as an operator on your behalf.
We explore areas where overseas SMEs that are offering innovative digital products can find opportunities in Japan, and explain how Custom Media can help them succeed here.