Branding and visual identity creation for an energy provider entering the Japanese market
A compelling brand presence means that you can stay fresh in potential customers’ minds, even during the longer journeys of the B2B buying process. It can also be the springboard for your marketing team to be able to create winning campaigns and develop educational material that persuasively informs stakeholders at your target companies.
Our wide range of branding services can help ensure that your business comes to life—and stays alive—among the stakeholders of the companies you want to be doing business with.
Before developing the assets that will go into building your brand, we conduct thorough research that involves an audit of your current brand, investigating your company’s position in the market, and laying out a full suite of best practices that set the path for success.
In developing your brand, our team creates a brand story that encapsulates your customer value and employee value propositions. When launching new products and services we will create a new brand name, establish an engaging tone of voice for your brand communications, and set out key messaging.
A brand can’t come to life without strong visual appeal. In forming your brand identity, we create your logo and other key visual assets—this can range from things as simple as business cards, stationery and presentation templates to more complex items, such as digital, video and web assets.
Once your new brand is established, we help to grow awareness of it in the market and shift perception through compelling brand storytelling. Our team boosts these efforts by running digital and offline campaigns that are insightfully managed, measured, and optimized.
If you’re thinking of launching your brand in Japan, don’t move forward without reading these five tips for optimizing your success.
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