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Insights by Custom Media
Social media is no longer just a place where people go to have fun, hang out with friends or let them know what they are up to. Since helping an international airline establish its social media presence in Japan five years ago, Custom Media has seen a rapid rise in firms, brands, as well as government and non-government institutions reach out to get professional help with their social networking channels.
Using video as a promotional tool has many advantages: It’s easy to consume, impactful, and has a high conversion rate. That’s why it’s considered one of the top three tools for social media marketing. You’d be hard-pressed not to stumble across a video while scrolling through Facebook, Twitter, or Instagram.
TOKYO (March 23, 2017)—Custom Media is delighted to announce that it has been named the first-ever Premium Partner for the Export to Japan (E2J) online platform.
We are exposed to thousands of advertisements per day, often without realizing it. Out of those, we may only remember a handful. Those that do make it through often do so in disguise.
Last year was another very rewarding 12 months for the busy Custom Media team, and we could not have done it without you, our clients. We’ve greatly expanded our diverse portfolio and have had the pleasure of managing some incredible projects.
This year there has seen a strong focus on video content across social media, with many platforms introducing new ways for companies to communicate and reach out to their audience by taking advantage of video, and more recently live video.
In the digital age, people have become accustomed to a broader color range. Camera technology, screen resolution, processor speeds, and bandwidth continue to improve. Here are five ways digital technology influences print.
As different methods of communication surface every year, it almost seems as though linear traditional methods of advertising will join cave paintings on the list of ancient ways to interact.
For a writer, a blank page is a canvas upon which anything can come to life. For a musician, a song is a message to their audience. And for an entrepreneur, the business world is a playground filled with potential.
Today, the words tablet, notebook, and pad have lost their association with paper. In response to the shift towards digital, the printing industry has made rapid advances, with machines now able to offer greater color ranges and faster speeds than before.
In May 2016, Instagram released a re-design and new look. Its retro camera icon, with which users had quickly and easily identified for years, was flattened, and a bright rainbow gradient added behind it. Its colorful and oversimplified elements came as quite a surprise.
Ask someone about Twitter, and they might say that it’s just people telling you what they had for lunch. While this may have been true in 2008, it’s no longer the case. If this idea has been limiting the role of social media in your marketing strategy, it’s time to rethink.
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