Video is more valuable to online marketing than ever before. The question is, with so many different platforms, where should your brand be?
When it comes to SNS influencers, there are the superstars of the world—those with more than 1 million followers—who command high fees for posts that can reach an extremely wide audience. But more and more, smart marketers are leaning towards a different type of influencer.
With products such as Amazon Echo and Google Home finding their way into more households and apps increasingly offering voice-based search, consumers are getting much more comfortable speaking to their devices. This is gradually changing the way that brands need to reach out to potential consumers.