Blog

Interview: Robert Heldt

The most important skills are creativity, thinking outside the box, and the ability to gain a deep understanding of the problems and challenges the client is facing.

Communication is the most crucial aspect of any marketing strategy, and in this digital age, we have the advantage of being able to easily adapt our message and how we communicate, however and whenever we choose.

Find Your Corporate Identity

Many think branding is just a combination of shapes, colors, and words. But your brand is more than simply a logo and tagline. It’s your company’s personality.

How to Localize Your Core Message in Japan

Japan has many challenges that any business looking to enter or expand in the market must overcome, including a complex language, perplexing culture, unique tastes, and very high standards. Despite this, localizing your brand message can be easier than you think.

Interview: Devin Surya Putra

When it comes to web design, I always start by finding out the client’s preferences, wants, and needs. The most important thing is what the client needs. After that, I brainstorm. My brainstorming involves comparing my vision of the product with what the client needs and with competitors.

Is Livestream the New Mainstream?

Livestreaming—or sharing videos in real time through social media—is a way for people and businesses to share rich experiences with their followers and customers. When a livestream is started through a user or company profile, every follower is notified, making it an efficient way of engaging with many friends, customers and other people instantly.

Is experiential marketing the future?

The latest promotional technique making a splash, and it may shape the next five years of marketing for creative companies of all sizes.

Interview: Simon Farrell

I’ve spent about 18 years in Japan, over three stints since 1987. After graduating from the London School of Journalism in 1992, my first job was as a stringer in Havana, Cuba, for the Daily Telegraph.

What the New YouTube Means for Content Creators

You may have noticed that YouTube has made drastic changes to its user interface and it may or may not provide a pleasant experience for the casual user—depending on their taste—but for content creators it has certainly brought a host of functionality problems.

Social Success

Make your business stand out on Facebook, Instagram, Twitter, and Snapchat

It Takes a Village: Taito Ward helps creatives grow

From the outside, the Taito Designers Village building, located on a side street in a bustling part of Tokyo, appears to be a place for young children. Walking through the hallways of this former elementary school, nobody would guess that it houses the offices of a dozen or so young design entrepreneurs.

Custom Media to Publish Special 150th Confederation Anniversary magazine for the Canadian Chamber of Commerce in Japan

TOKYO, May 31, 2017—The Canadian Chamber of Commerce in Japan (CCCJ) is pleased to name award-winning Custom Media as publisher and exclusive advertising agency of The Canadian magazine’s special issue to mark the country’s 150 years of Confederation.