Interview: Simon Farrell
I’ve spent about 18 years in Japan, over three stints since 1987. After graduating from the London School of Journalism in 1992, my first job was as a stringer in Havana, Cuba, for the Daily Telegraph.
Blog
What the New YouTube Means for Content Creators
You may have noticed that YouTube has made drastic changes to its user interface and it may or may not provide a pleasant experience for the casual user—depending on their taste—but for content creators it has certainly brought a host of functionality problems.
Social Success
Make your business stand out on Facebook, Instagram, Twitter, and Snapchat
It Takes a Village: Taito Ward helps creatives grow
From the outside, the Taito Designers Village building, located on a side street in a bustling part of Tokyo, appears to be a place for young children. Walking through the hallways of this former elementary school, nobody would guess that it houses the offices of a dozen or so young design entrepreneurs.
Custom Media to Publish Special 150th Confederation Anniversary magazine for the Canadian Chamber of Commerce in Japan
TOKYO, May 31, 2017—The Canadian Chamber of Commerce in Japan (CCCJ) is pleased to name award-winning Custom Media as publisher and exclusive advertising agency of The Canadian magazine’s special issue to mark the country’s 150 years of Confederation.
Adobe Photoshop vs Sketch
Web designers rely heavily on design software to create user interfaces (UIs), and Adobe Photoshop has long been the industry standard. However, the venerable application has numerous flaws and limitations when it comes to UI design—a lack of interactive functionality to name a big one.
Interview: Brian Susantio
I was interested in creating something online that everyone could access without the boundaries of their computer. With a website, anyone can access it as long as they have a browser.
Business is social: Six easy steps to get social media right
Social media is no longer just a place where people go to have fun, hang out with friends or let them know what they are up to. Since helping an international airline establish its social media presence in Japan five years ago, Custom Media has seen a rapid rise in firms, brands, as well as government and non-government institutions reach out to get professional help with their social networking channels.
The Power of Video
Using video as a promotional tool has many advantages: It’s easy to consume, impactful, and has a high conversion rate. That’s why it’s considered one of the top three tools for social media marketing. You’d be hard-pressed not to stumble across a video while scrolling through Facebook, Twitter, or Instagram.
Custom Media named first Premium Partner of Export to Japan
TOKYO (March 23, 2017)—Custom Media is delighted to announce that it has been named the first-ever Premium Partner for the Export to Japan (E2J) online platform.
Advertorials: How to make a fast and lasting impact
We are exposed to thousands of advertisements per day, often without realizing it. Out of those, we may only remember a handful. Those that do make it through often do so in disguise.
2016 in Review
Last year was another very rewarding 12 months for the busy Custom Media team, and we could not have done it without you, our clients. We’ve greatly expanded our diverse portfolio and have had the pleasure of managing some incredible projects.
