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Advertorials: How to make a fast and lasting impact

We are exposed to thousands of advertisements per day, often without realizing it. Out of those, we may only remember a handful. Those that do make it through often do so in disguise.

Last year was another very rewarding 12 months for the busy Custom Media team, and we could not have done it without you, our clients. We’ve greatly expanded our diverse portfolio and have had the pleasure of managing some incredible projects.

The Rise of Video in Social Media

This year there has seen a strong focus on video content across social media, with many platforms introducing new ways for companies to communicate and reach out to their audience by taking advantage of video, and more recently live video.

Five ways digital technology influences print

In the digital age, people have become accustomed to a broader color range. Camera technology, screen resolution, processor speeds, and bandwidth continue to improve. Here are five ways digital technology influences print.

Adverts in the new age

As different methods of communication surface every year, it almost seems as though linear traditional methods of advertising will join cave paintings on the list of ancient ways to interact.

Expression and success

For a writer, a blank page is a canvas upon which anything can come to life. For a musician, a song is a message to their audience. And for an entrepreneur, the business world is a playground filled with potential.

Making an impact

Today, the words tablet, notebook, and pad have lost their association with paper. In response to the shift towards digital, the printing industry has made rapid advances, with machines now able to offer greater color ranges and faster speeds than before.

Re-brand or de-brand?

In May 2016, Instagram released a re-design and new look. Its retro camera icon, with which users had quickly and easily identified for years, was flattened, and a bright rainbow gradient added behind it. Its colorful and oversimplified elements came as quite a surprise.

To build brand relationships, get social

Ask someone about Twitter, and they might say that it’s just people telling you what they had for lunch. While this may have been true in 2008, it’s no longer the case. If this idea has been limiting the role of social media in your marketing strategy, it’s time to rethink.

Generating leads on social media: dos and don'ts

Social media is a great tool for building brand awareness, driving traffic to your website and, if used appropriately, generating leads. However, it’s the last point with which brands tend to have the most trouble.

Content with context

We are entering an exciting phase with the evolution of the Internet of Things (IoT). As sensors continue to be embedded in everything from cars to wristwatches, those connected devices and wearable technology provide invaluable insight on, and unparalleled access to, customer behaviour.

Interview: Michael Pfeffer

I’m from New Jersey, near New York City. I moved to New York for college, and studied at the School of Visual Arts. Starting in the design, print, and production industry, I worked in New York City for over six years.