Blog
Thank You!
In celebration of our 10th anniversary, see some of our favorite work and read what our clients have to say about Custom Media.
Simple Social Strategy
The rate at which information moves through these channels—and the range of people it reaches—has no bounds.
Global Standards
Visit Campaign Asia to read what Custom Media President Robert Heldt has to say about corporate Japan and embracing global communication standards.
Electrify your story
Marketing options using digital media are endless. With so many new outlets, ways of doing things, and functionalities—which can change on a daily basis—much of your final choice involves exploration.
Interview: Robert Heldt
The most important skills are creativity, thinking outside the box, and the ability to gain a deep understanding of the problems and challenges the client is facing.
Make the First Steps
Communication is the most crucial aspect of any marketing strategy, and in this digital age, we have the advantage of being able to easily adapt our message and how we communicate, however and whenever we choose.
Find Your Corporate Identity
Many think branding is just a combination of shapes, colors, and words. But your brand is more than simply a logo and tagline. It’s your company’s personality.
How to Localize Your Core Message in Japan
Japan has many challenges that any business looking to enter or expand in the market must overcome, including a complex language, perplexing culture, unique tastes, and very high standards. Despite this, localizing your brand message can be easier than you think.
Interview: Devin Surya Putra
When it comes to web design, I always start by finding out the client’s preferences, wants, and needs. The most important thing is what the client needs. After that, I brainstorm. My brainstorming involves comparing my vision of the product with what the client needs and with competitors.
Is Livestream the New Mainstream?
Livestreaming—or sharing videos in real time through social media—is a way for people and businesses to share rich experiences with their followers and customers. When a livestream is started through a user or company profile, every follower is notified, making it an efficient way of engaging with many friends, customers and other people instantly.
Is experiential marketing the future?
The latest promotional technique making a splash, and it may shape the next five years of marketing for creative companies of all sizes.
