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Insights by Custom Media
The software-as-a-service (SaaS) industry in Japan is robust and growing. According to the latest figures from Statista, revenue in the Japanese SaaS market is projected to reach ¥1.18 trillion in 2023. And looking ahead, it is expected to show an annual growth rate of 10.1% between 2023 and 2028, leading to a market volume of ¥1.91 trillion by 2028. If you’re looking for the latest news and trends in the Japanese SaaS industry, you can find them here.
We explore areas where overseas SMEs that are offering innovative digital products can find opportunities in Japan, and explain how Custom Media can help them succeed here.
We take a look at the HR sector within the B2B SaaS industry in Japan and examine some of the trends that are influencing the fast-growing area.
Knowing the SaaS trends in Japan will aid your company's direction when it expands into this market and make the move faster, more data-driven and less cost-intensive than traditional expansion models.
