The SaaS Source: September 2023
These are some of the stories that have been drawing attention among Japan SaaS insiders in the past month.
Blog
Robert Heldt Shares Insights about B2B Marketing in Japan in Podcast
In a recent episode of the Radical Global Marketing Podcast, Custom Media CEO Robert Heldt delved into the distinctive landscape of B2B marketing in Japan and how it will evolve in the years to come.
The SaaS Source: August 2023
A roundup of some of the most recent stories in the SaaS and tech fields in Japan.
B2B Building Blocks for Success in the Japanese Market
We explore some of the key ways B2B brands can achieve their goals in Japan, and share some of the success stories that Custom Media has played a role in creating.
The Changing Landscape of Recruiting for Digital Marketing
Custom Media COO Sam Bird and Robert Half Japan Recruiting Director Fabio Gamelli discuss the ways that companies can find—and keep—talented digital marketers on staff.
Exploring the Power of Storytelling at Advertising Week Asia 2023
Custom Media CEO and Co-Founder Robert Heldt took part in a wide-ranging and fascinating discussion with artist and brand collaborator David Stanley Hewett at Advertising Week Asia 2023.
The SaaS Source: June 2023
Here's our lineup of the latest software-as-a-service (SaaS) news from Japan, ahead of the launch of a new newsletter dedicated to the subject.
Custom Media Webinar Highlights the Power of Storytelling for Marketing in Japan
We recap an engaging webinar about the power of storytelling for marketing in Japan, presented by Custom Media CEO and Co-Founder Robert Heldt and COO Sam Bird.
Overseas SaaS Firms Can Combat the Challenges Japanese Companies Face in Embracing Change
We explore how global SaaS companies can help overcome the barriers Japanese companies face in adopting new software.
Security SaaS Companies Can Provide Solutions and Find Success in Japan
These are some of the factors that are opening up opportunities in the Japan market for overseas SaaS security companies.
Digital Transformation in Japan Offers a Wealth of Opportunities for International SMEs
We explore areas where overseas SMEs that are offering innovative digital products can find opportunities in Japan, and explain how Custom Media can help them succeed here.
