Latest Articles

Meet Custom Media’s Senior Creative Consultant

We’ve got a really dynamic and diverse team, and each one of us brings a unique perspective, not just to the work we do, but to the world in general.

The Choice Is Yours: Marketing Magic of Interactive Videos

Find out how this video trend can you increase engagement with your brand's customers—and help your content stand out from the pack.

LinkedIn Marketing in Japan: A Guide to B2B Success

5 Digital Marketing Trends to Watch in 2022

We’re taking a look at some of the most important trends that will be shaping digital marketing for the year to come.

Finding the Right Partner for Going D2C in Japan

Ready to make the move to a direct-to-consumer retail approach in Japan? Here's what you should be looking for in an ideal partner to help you get started.

Karuizawa Retreat Unites Our Team and Sparks Ideas

Members of the Custom Media team recently had the opportunity to experience a new type of working space amidst the natural scenery of Nagano Prefecture.

What is UGC and How Can You Use It?

There are many reasons why brands and businesses should utilize UGC in an effective way. Not only does it promote your brand, it helps expand your presence on social media, instills trust in your target audience and boosts overall sales.

Clearing Hurdles of Marketing during the Olympics

What are the potential pitfalls that brands and businesses face in relation to being associated with this year's Games?

Keys for Japanese Market Entry Success in 2021

Are you a business or brand looking to succeed in the Japanese market? These are some crucial dynamics you'll want to keep in mind.

Chatbots Speak Loud and Clear

Learn how this quickly developing technology can help your business communicate with current and potential customers.

Custom Media Moves to CIC Tokyo

Great thinkers such as Albert Einstein, Bill Gates and Stephen Hawking often praised the human ability to adapt, and the new normal has shown that effectively responding to change is crucial. Custom Media has adapted quickly and skillfully by moving to exciting new premises. 

Clubhouse Has Internet Pricking Up Its Ears

For both business and personal purposes, the ability to communicate virtually is of paramount importance. This is where Clubhouse—an audio-based communication platform—comes in.